David bardas biography
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Sportscraft
Australian clothing brand and retailer
Sportscraft is an Australian women's and men's clothing brand sold through department stores and over 20 of its own branded outlets.
It began with the 'Sportsleigh' manufacturing company, that grew from the tailoring business founded by Russian Jewish immigrant Wolf Bardas in Melbourne in In the business branched into retail with the first Sportsleigh stores opened in Collins Street and Toorak Road, Melbourne.
The name was changed to 'Sportscraft' in The name reflected a focus on tailored casual wear, predominantly jodhpurs, slacks, pleated skirts and shirts.
David bardas biography
Innovative marketing under the leadership of Morris Bardas resonated with women in post-war Australia and became a respected and iconic brand. After his death in , his vision was continued by his son David Bardas who succeeded him at the head of the company.
Over the following decades the business continued to flourish and grow, expanding into youth-oriented fashion in